DIGITAL MARKETING TRENDS THAT CAN BENEFIT YOUR EVENT
Digital technology advances at breakneck speed and it can at times be difficult to keep up with. There’s always some new app, software or gadgetry everyone’s suddenly talking about and if you’ve not heard of it, the panic can set in. What does it do? How does it work? Should we be using it for our event? Well fear not, help is at hand. Make sure you’re in the know by reading our round up of the digital marketing trends you should have on your radar.
There are more than 75 million phones in the UK, and with over 70% of them being Smartphones it’s time to forget simply being mobile friendly and to start thinking mobile first when it comes to your website. Making sure your guests can access your content wherever they are is vital for a smooth experience, not to mention the impact that being mobile-ready can have on your google ranking.
You have probably noticed already that we’ve just launched our own brand new website.
A site like Eventbrite should be one of your first stops when promoting your event. They make offering and buying tickets straightforward and their built in sharing features allow you to encourage attendees to tell people they are attending your event through Facebook and other social media platforms.
For free events, why not consider making a custom event page with a tool like http://attending.io? It offers a quick, simple and free way to create a customised mini-site that’s easy for attendees to use, gives you a quick overview of who’s attending and allows you to collect email addresses if you want to.
High-speed broadband, smart devices and many other ways to share content means online videos are more popular than ever before. Get people involved with your event even when they can’t attend in person with an online broadcast, and be sure to capture the imagination of your audience by incorporating video into presentations and displays they can view wherever they are.
One of the hottest trends this year has been live streaming thanks to brand new mobile apps like Meerkat and Periscope. Why not use then to show your audience a candid and human look at what’s going on behind the scenes of your event on the day?
Here at No. 4 we offer a dedicated broadband set-up for events.
Get your audience involved in your event with a tool like Sli.do or Glisser. These new apps allow you to take questions from the audience, engage them with live polls, and give the option for your guests to share slides out to the world. The more involved people are in your event, the more fondly they will remember it.
User Generated Content
A simple tweetwall can act as a fantastic central hub, it lets attendees get a quick look at what is being talked about and helps build a sense of community. Alternatively you could go the extra mile and build dedicated areas for guests to take pictures and share content.
Social Media Advertising
A recent eMarketer report shows that social platforms accounted for 10.5% of the UK’s digital ad fund last year. If you’re looking to drive attendance at an event, investigate the social platforms your ideal guests use and consider advertising on them. Facebook boasts a click-through-rate that is 8x higher than normal web ads.